YUM! YUM!

Luxury chocolate brand Ferrero Rocher’s latest advertising campaign involving a giant edible chocolate tree is the most likely reason for the brand’s dramatic increase in Facebook fans.  

Around 7,000 people a day are becoming fans of chocolate brand Ferrero Rocher on Facebook, making the brand the sixth biggest in terms of daily fans. The reason for the brand’s dramatic increase in admirers can most likely be attributed to the combined factors of the popularity of the chocolate around Christmas time and a recently launched advertising campaign that featured a giant edible Christmas tree.

The 3.35 meter (11 foot) tree was constructed in London’s Covent Garden on November 25, and passing shoppers were invited to sample the brand’s chocolates. The tree, thought to be the largest-ever edible tree, was part of Ferrero Rocher’s ongoing Christmas campaign, which bears the slogan “Christmas isn’t Christmas without Ferrero.”  Other smaller trees have been erected in locations across the UK, including Manchester, Newcastle, Birmingham and Sheffield.

Ferrero Rocher Chocolate Christmas Tree                           An 11  foot Ferrero Chocolate Christmas Tree

Enjoy!

Camille Mitchell
Ambassador
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