Good Morning:

For the second straight year, Chrysler celebrated the city of Detroit and its most prominent industry in a two minute advertisement during the Super Bowl.

This time around, veteran actor Clint Eastwood spoke during “Halftime in America,” playing the role of the nation’s coach as he used the auto industry rebound as a motivational tool.

“How do we come from behind? How do we come together? And how do we win? Detroit’s showing us it can be done,” Eastwood said.

“And what’s true about them is true about all of us. This country can’t be knocked down with one punch. We get right back up and fight again, and when we do, the world’s going to hear the roar of our engines. Yeah, it’s halftime America. And our second half’s about to begin.”

The message of unity apparently moved Chevrolet, which sent out a tweet thanking its competitor minutes after the ad aired: “Thank you for your trust in America. From the heart of Detroit to your homes, we feel the same way.”

Chrysler did its best to keep the commercial under wraps leading up to today’s Super Bowl, but earlier this week CEO Sergio Marchionne hinted that it would be “unconventional” and take cues from last year’s hit ad, which featured Eminem and introduced the automaker’s “Imported from Detroit” tag line.

“It will reflect the very spirit of what Chrysler is today, how we view our role in society, our passion and our love for this country,” Marchionne said. (Direct from MLive)


Direct from Huffington Post

Clint Eastwood is known for his libertarian views and support of the Republican party, so it was a surprise to see him narrate a Super Bowl ad holding up the revival of Chrysler and other Detroit auto makers as a model for a new American resurgence.

Thank you Clint Eastwood for making my day!


Camille Mitchell
NCM Enterprises

                              “It’s Half Time America” 

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